AI isn’t coming, it’s already here, reshaping industries, roles, and stakeholder expectations. For BC’s boating and marine sector, the choice is clear: integrate AI as a powerful tool and partner at the helm, or risk being left behind in its wake.

This 90-minute, hands-on session is designed for marina operators, dealers, service providers, suppliers, and marine professionals who want to explore AI in a practical, low-risk way while staying competitive in a rapidly changing business landscape.

Through live demonstrations of generative AI tools like ChatGPT, you’ll see how AI can streamline operations, increase productivity, improve communication, and strengthen customer and partner relationships across the boating/marine industry. You’ll gain practical experience, real-world use cases, and insights into privacy and security considerations. The session will chart a path from AI Awareness to Adoption in your organization, with building internal AI Literacy as the essential first step.

This is not the time to “wait and see.” AI is the most disruptive and transformative technology of the 21st century. Come ready to experiment, challenge assumptions, and discover how to steer your business confidently into the digital future.

Learning Outcomes

By the end of this session, participants will be able to:

• Explain the three stages of AI integration: Awareness, Readiness, and Adoption

• Develop effective prompts techniques and practice using ChatGPT for real-world business tasks

• Identify immediate opportunities to save time, reduce workload, and improve efficiency with AI

• Identify basic security and privacy considerations when adopting AI tools

Discuss the importance of AI literacy to support safe, company-wide adoption

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