ChatGPT

Audience:

This workshop is ideal for professionals, entrepreneurs, and business owners who are keen to stay ahead of the curve in the rapidly evolving digital landscape. Whether you're a tech-savvy individual looking to deepen your understanding of AI or someone with minimal technical background eager to learn how to leverage new technologies, this workshop is for you. It's particularly suited for those who want to streamline their operations, enhance productivity, and gain a competitive edge by mastering the practical applications of ChatGPT, especially in Marketing. If you're ready to embrace AI and unlock its potential to transform your business, this workshop will provide the hands-on experience and strategic insights you need.

Description:

Marketing doesn’t have to eat up your day, or your sanity. This workshop is built for SMBs, women entrepreneurs, and solopreneurs who want to get smart about using Generative AI tools like ChatGPT to take the heavy lifting off their plate. AI is here (and it’s not going away). It’s changing how small businesses connect, grow, and serve their customers. What’s AI great at? The soul-sucking, energy-draining, time-wasting tasks you’ve been putting off for months. And if AI still feels a bit intimidating, this is where you’ll finally have your ‘AHA’ moment.

In this practical hands-on 3-hour session, you’ll build confidence with effective prompting and discover how AI supports key marketing tasks like Google Business Profile updates, Google-friendly website copywriting, and content creation. Each activity is designed to give you practical wins you can apply immediately in your business.

By the end of this workshop, participants will be able to:

• Explain key principles of Generative AI and their relevance to your business

• Create prompts that deliver useful and actionable results

• Write Google-friendly website copy to attract and convert customers

• Update your Google Business Profile quickly and effectively

• Generate audience-focused content that improves online visibility

• Develop ideas for practical, immediate AI use in your daily work

• Practise using ChatGPT with examples tailored to small business needs

This workshop gives you tools and strategies to start using AI with confidence and purpose.

This isn’t another tech talk (no jargon or tech bros here). It’s your chance to roll up your sleeves and start using AI to take marketing (and a few other things) off your mental load, fast.

Workshop Length: 3 hours

Prerequisite: A free ChatGPT account

Meet Your Workshop Guides:

Jennifer Hufnagel is an AI Educator & AI Readiness Specialist. She leads AI Training in British Columbia and one of the only trainers with a Learning & Development background. She is also a certified AI Futurelab Mastermind Trainer, winner of the Women in Business Award in Nanaimo for 2025 and nominee for the Women of Influence in Nanaimo in the STEM category. Delivering training to 1000s of attendees.

Her co-star Shalyn Przada: aka SEO Shalyn is an SEO strategist and web developer that loves helping women-led service businesses & non-profits get found on Google without selling their soul to social media hustle. Known for making “techy” things like SEO & AI feel simple (and even fun), she empowers business owners to work smarter, not harder, so their content actually connects and converts.