Indigenous Women Entrepreneurs with NEDC - June 3 - 2025 

Indigenous Women Entrepreneurs with NEDC - June 3 - 2025 

The SISU Within: A Journey of Strength, Self, and Rediscovering My Magic through Teaching and AI

In this deeply personal keynote, Jennifer Hufnagel shares her journey through professional burnout, reinvention, and rediscovery, guided by the unexpected spark of generative AI. Framed by the Finnish concept of sisu, she reflects on the highs of a high-growth tech career, the quiet devastation of hitting rock bottom, and the courage it takes to rebuild with intention. Audiences are invited to consider their own relationship to resilience, career identity, and emerging technology. More than a talk on AI, this is a story about finding your footing in uncertain times, reclaiming your magic, and embracing change with both vulnerability and strength.